The founder and former chief producer of SM Entertainment, Lee Soo-man, is stepping up his environmental, social and governance activities with a tree-planting project in Los Angeles.
Lee will participate in the tree-planting event at Seoul International Park on Thursday, according to music industry sources.
He will plant street trees together with the Koreatown Youth & Community Center, a nonprofit organization composed of Korean residents in the local community, during the event to promote the beginning of a project to plant 1,000 street trees a year in the American city.
Lee will raise $1 million in funding for the project through a matching fund system, in which he will donate the same amount as the funds collected quarterly. He will donate up to $500,000.
He is also expected to hold a press conference on the same day and emphasize that K-pop stars and other celebrities should contribute to carbon neutrality activities that can prevent global warming and return the love they have received from fans to society.
After selling most of his stocks in the K-pop powerhouse this year to the company's rival Hybe, Lee founded his own company, Blooming Grace, and has since been active in running it.
Blooming Grace engages in business related to the ESG campaign and "cultural technology," which he has emphasized since he was with SM.
The tree-planting event is also part of Blooming Grace's "Dancing Tree for Carbon Zero," one of its ESG social contribution projects.
Lee has shown great interest in the realization of carbon neutrality, such as planting trees, since his time at SM. Most recently, he donated 100 million won ($74,962) to a project to plant trees in areas that suffered severe damage from floods in Mongolia in July in a related move. (Yonhap)
顶: 4715踩: 836
SM founder Lee Soo
人参与 | 时间:2023-12-10 14:47:59
相关文章
- Seoul high court sides with iPhone owners against Apple over ‘batterygate’
- Without light, Lightwalk will not be architecture: Dominique Perrault
- S. Korean family returns home after fleeing Gaza via Egypt
- NewJeans, Heartsteel to open 2023 LoL World Championship Finals
- Citibank Korea hosts digital forum for corporate clients
- Daewoong aims to reshape obesity market with patch
- LG Electronics opens Alaskan lab to develop HVAC tech in extreme weather
- SK On to supply EV batteries to Polestar from 2025
- Things look bright for ‘Past Lives’ Oscars prospects
- Election calculus dominates debate on Seoul expansion plan
评论专区